There's a new trend brewing where creators are earning money with crypto by posting their content on the blockchain. There's always risk attached and this is not financial advice but today lets take a look at the creator economy on the blockchain in 2025.

What is Zora?

At its core, Zora is a social platform built on the blockchain. Instead of simply posting content for likes or views, every post is created (minted) on the blockchain (onchain) as a unique asset. That asset can then be bought or sold directly by other users, using Ethereum’s currency, Ether (ETH).

Each piece of content created on Zora—such as an image, video, artwork—is minted on-chain and treated as a digital asset.

Once minted, a market for that asset is automatically created. Other participants on the platform can choose to purchase, trade, or keep it in their collection. The value of a post is determined by supply and demand in this open market, and a portion of the transaction fees or sales is directed back to the original creator.

‍

Profile Coins

In addition to individual posts, Zora also uses profile coins. These are tokens tied to a creator’s entire account rather than a single piece of content. The value of a profile coin reflects how much interest there is in that creator overall. As a creator gains more visibility and engagement, demand for their profile coin can grow as well.

‍

Potential for Creators

With a platform like Zora, creators can potentially earn directly from their audience and supporters.

However, it’s important to remember:

• Prices are driven by market speculation. Value can go up or down quickly
• Blockchain transactions are public and permanent
• Fees for minting and trading, while lower on Zora’s network than Ethereum mainnet, still exist and can add up

How to get started

In order to get started with zora you will need a crypto wallet, email, and one of the following social media accounts: twitter/x, farcaster, tiktok. Verification steps are pretty straightforward and you can also create a crypto wallet with just an email address.

Once your account is verified, it automatically becomes tradable. Other users can buy and sell your profile token.

In addition to your profile token, you can also create individual posts for sale which other people can trade as well.

‍

Risks and Considerations

While the creator economy on blockchain is an exciting development, it’s not without risk. Market prices can be volatile, and there’s no guarantee a post or profile coin will hold value over time. Additionally, because this is an on-chain system, every transaction is recorded permanently, meaning you can’t delete or reverse a post once it’s minted.

Whether you're exploring platforms like Zora, growing niche audiences, or defining the next monetization path—2025 is a great year to start the journey.

‍